A Product Manager’s Job Becoming a Product Manager User Research Personas Product Strategy Roadmapping Agile Methodologies Product Launch Data and Analytics Design Sprint Prototyping Usability Tests Working with Engineers Team Organization Leadership Becoming Great

Product Strategy

Strategy is comprised of three parts: vision (who the customers are, what customers need, and how you plan to deliver a unique offering), goals (what you want to achieve in the next quarter, year or 18 months) and initiatives (the high-level efforts that will help you achieve your goals).