Loki Meyburg

This is where I write about building cool products and businesses.
You can also follow me on Twitter.


I create product concepts, lead product teams and try to work out what's happening next. I was also the lead educator at BrainStation where I taught the Product Management course. Here's a list of my most recent work:
My latest project at Mobify is called Progressive Mobile. It's how Google and Mobify think websites and apps should be built. We’ve been working with Google on this for a while now.
Astro was my first project at Mobify. Forrester scored it as one of the most strategic eCommerce app frameworks within its first year of being released. I've also given numerous technical presentations on Astro.
Medeo, short for "medical video", lets people in healthcare see their patients online. I was the first employee and helped see the company through its acquisition in 2014. Also, people love using Medeo.
Stacker helps kickstart the development of hybrid native/web iPhone apps. I released Stacker as my first big open source project.

For a complete list of my work, you can view my one-page resume.


Product Management Links

To kick off the new year I decided to take my most popular blog post, Product Management Articles and Books, and turn it into a website called Product Management Links. It comes loaded with updated content for Product Managers and has been reorganized into four sections: Fundamentals, Planning, Building, Design and Career.

Product Management Links


Tell Me About Your Lake (and Other Market Analysis Analogies)

Markets are such a nebulous thing. Markets can feel like yet another business term (YABT™) that tries to objectively categorize something as subjective as “demand” or “people’s problems”. But that doesn’t mean it’s not an incredibly important concept! In fact, thinking in terms of markets has probably been one of the most important skills I learned early in my career. The problem with the word “market” being such a vague term is that people talk about markets with reckless imprecision.

Lake 1


Your New Product Management Job (and What to Do in the First 90 Days)

When you start a new product management job it can feel like you’re standing at the top of a ski run. It’s exhilarating, but also a little scary. You’re really hoping not to fall flat on your face.

The first 90 days are really important. It’s when you need to get up to speed, demonstrate your ability and garner the trust of your colleagues.

After that point you need to be on top of things – managing your product and delivering real value to your business.

But like a ski run, your first few months in a new job will be over far too quickly.

So to help you, I’ve provided this checklist of what you need to do in the first 90 days. Good luck!



My 2017 New Year's Resolutions

I want to be:

  1. Pragmatic, over perfect
  2. Consistently good, over occasionally great
  3. Listening, over talking


How to Use a Notebook Correctly - My Simple Guide

For better or for worse, I spent most of my childhood in a military boarding school in South Africa. At this school you would never find a student without his pen and small notebook. That’s because it was a punishable offence for a junior officer to not have his pen or notebook with them - even while they were wearing civvies.

This also meant we were taught a very simple method on how to use a notebook correctly. I’m surprised to see people have either never heard of this method, or have the most complex notebooks I’ve ever seen. If it involves sticky notes, then it’s already too complex. (You can thank my wife for making me write this article because at first I thought this was mostly common knowledge). Here it is:


Common Hybrid iOS App Pitfalls

Another technical presentation that digs into some of the pitfalls of building hybrid iOS apps and how to use the latest iOS webview (WKWebview) in a production app.


Product Management Articles and Books

I frequently get asked if there are any articles that I can recommend to someone thinking about going into Product Management. Here’s a very comprehensive list of articles and books that I maintain.


How to Objectively Prioritize Requirements

Have you ever been in a heated debate over which feature to build next? Has politics ever decided the order in which things are built? Perhaps the CEO made you build something because an important customer complained, or maybe someone in a meeting spoke passionately about what your team should build next. It’s pretty common for politics and emotion to decide the feature backlog. Here I’m going to show you a super simple method to prioritize requirements that tries to stay as objective as possible.


Mentioned by the Sauder School of Business

"Loki Sauder Medeo"

I’m humbled to be mentioned by the Sauder School of Business for my work at Medeo. Discover With Sauder is a publication that talks about the changing landscape of business - in particular the power to bring about positive change in the world.


Virtual Reality and The State of Virtual Input

The future of virtual reality is looking very promising but no one seems to be doing a good job at solving how we interact with these virtual worlds. The last month has been an impressive reveal of new technology in virtual and augmented reality. At CES the floor was full of virtual reality headsets - with lots of Samsung Gear VR clones - and two weeks later Microsoft showed off their impressive demo of Hololens. Virtual reality is improving at an impressive rate, however the way we interact with the virtual world is still a mystery.


When is it time to say 'yes' to a feature request?

A lot has been written about saying “no” to feature requests. Steve Jobs said that having focus meant saying “no”, 37Signals wrote a chapter called “Start With No” and many other product managers have echoed the same advice. But, when is it time to say “yes” to a feature request? Here are 5 questions I ask before an idea can be promoted to your product’s roadmap.


How to build fast hybrid iOS apps

Last week I gave a talk at the Vancouver Web Performance meetup on building fast hybrid iOS apps. Here are the slides:


Why your product team needs a manifesto

I recently got the product team at Medeo to agree on our 6 “product principles” that guide how we build products. We got them printed to put on our walls. These principles have become our manifesto.


People love using Medeo

I’ve been saving tweets of people who’ve tried Medeo and loved it. Hearing how Medeo has improved people’s lives is what makes all the hard effort worth it.


I finally have a few things to say (and show)...

Welcome to my new home on the Internet and my first big open source project Stacker. Jay-Z once said:

Everybody can tell you how to do it, they never did it.

I think that quote by Jay-Z describes why I haven’t posted anything online: I had bold opinions but lacked experience to back it up.

Now I’ve got a lot to share, a lot of bruises to show and a lot of advice on how you can avoid getting them. I love writing and I believe good rhetoric to be a person’s most important skill.

Stay tuned…

…and in the meantime, follow me on Twitter.